Keeping the Air Flair Virgin Blue Essay Example | Topics and Well Written Essays - 1500 words

Keeping the Air Flair Virgin Blue - Essay Example The various value additions to the core competencies of the airlines facilitate better response and provide the firm with necessary differentiating elements to gain leverage against the new entrants and other competitors.  The businesses across the regions have become highly competitive because the technology and rapid globalization have significantly altered the dynamics of business across the globe. Strategic marketing plans have become the crucial part of promoting products and services of an organization because they involve development and execution of goal oriented procedures to deliver value to the customers. Hence, to maintain competitive advantage, Virgin Blue Airlines needs to identify and analyze factors so as to meet the challenges of fast changing business environment.  Virgin Blue airline is one of the leading airlines that are facing stiff competition from other low-cost airlines. In the cutthroat environment of competitive business, the company needs to evolve the innovative business strategy to gain leverage over its competitors. The company has adopted creative communication strategy to promote the changes. The price war amongst the various airlines has significantly impacted the performance outcome of Virgin Blue. It also faces challenges from the rising cost due to inflationary trend and competition from new entrants in the industry. Thus, the highly competitive environment of global business has forced the Virgin to evolve new business strategies. The company has adopted more aggressive communication strategy to promote its strategic goals and value added product and services.  Virgin blue has realized the futility of entering into the price war and instead decided to change its business strategy to maintain its market position. It has adopted best-cost strategy that encompasses competitive pricing with distinct differentiating elements which would make it attractive to the customers. In a fiercely competitive business environment whe n the global economy is under tremendous pressure.

Effects of Temperature on Potato Catalase Activity Essay

Effects of Temperature on Potato Catalase Activity - Essay Example In most cases, the catalase enzyme reacts with the hydrogen peroxide thus converting it into water and oxygen. To determine the effects of temperature on potato catalase, an experiment was done. To begin with, the potato was grated using a nutmeg grater while making sure that the grated surface frequently is exposed to the calcium carbonate. Thereafter, grinding of the pulp in a mortar, which had some quartz sand for about two minutes, was done. The pulp extract was placed in between an absorbent cotton and cheesecloth to get rid of the water. Thereafter, it was placed in a glass bottle with cold water. This was followed by placing it in a water bath at 200C. Five cubic centimeters of Oakland together with a three percent hydrogen peroxide was added immediately the mixture attained the water bath temperature. Shaking should continue to make sure the effect covers the whole mixture. In most experiments the catalase enzyme is destroyed at temperatures ranging between 660 C and 780 C. however, in a situation involving a potato catalase enzyme, destruction begins at 500 C. There is a correlation in the VANT HOFF velocity coefficient for hemase (Bunzell & Kenyon, 1933). It reads 1.5 in the potato catalase between 0 and 100 C. temperatures above 200 C already start to destroy the catalase enzyme, which in conjunction with the decomposition of hydrogen peroxide makes it difficult to keep the enzymes alive. This is because of the real and total destruction that happens to the catalase enzyme. Hydrogen impurities do not hinder its destruction even under medium temperatures. In the experiment, it is very clear that temperature is the independent variable while both the potato and hydrogen peroxide are the dependant variables. They are dependent on temperature of which has to take place in the glass bottle or a test tube in that matter. The amount of hydrogen peroxide,